Email marketing is crucial to your success as an online business, as it is often the marketing channel that is most likely to convert visitors into customers. With the tools and platforms available today, it's easier than ever to create email campaigns targeted at prospects and turn them into customers. Establishing a profitable email marketing strategy is important for the long-term success of your organization. Here are some tips and excellent marketing strategies to develop effective email marketing campaigns.

1. Define Your Ideal Audience

Your email marketing campaign and the definition of your target audience go hand in hand. A target prospect is defined as the group of audience for multi-channel marketing purposes, the list or the specific segment to which marketing campaign points. To build the solid business foundation in any market requires you to segment your potential customer base. Doing so, help you to mobilize your resources toward satisfying the needs of that particular group.

Targeting a specific market does not mean that you are excluding people who do not meet your criteria. On the contrary, objective marketing allows you to focus your marketing dollars and your brand message on a specific market that is more likely to buy from you than to other markets.

Defining your target market is the hard part. Once you know who you're targeting, it's much easier to figure out what media you can use to reach them and what marketing messages will resonate with them.

2. Make Mobile A Top Priority in Your Email Strategy

Mobile Marketing is one of the most outstanding technologies that are "in" what is in the digital domain, as more and more companies have begun to adopt it due to its outstanding characteristics. According to a study, estimated email open rates on mobile devices will grow up to 68% by 2022 and it seems that subscribers love emails about distant destinations, accommodation and local activities.

importance-of-optimizing-emails-for-mobile

3. Combine Content Marketing with Strong Lead-Generation Tactics

In modern Search Engine Optimization, there is a huge demand from users for high-value content for lead generation. If you meet that need, your users will trust you with any social media marketing you offer. You already know what to do. "Content is king" has been the mantra in the minds of many marketers for more than a few years. In my experience, content marketing has proven to be very effective when done well.

The problem with the formulation of the best prospect generation strategy comes from the fact that there are not enough data to draw reliable conclusions. It is also important to realize that a good lead generation strategy is not going to be enough; you should use a combination of effective strategies to really maximize your results. Here are some of the best methods:

  • Produce an E-book
  • Host a Webniar
  • Host a Success Stories
  • Create white papers and guides
  • Provide consumer case studies

Remember that it is so simple that you implement these strategies and only see the results. As you may have guessed, there are many ways to use content to generate leads. However, it is also important to remember that there is no single solution for content marketing and the generation of opportunities.

4. Personalize your email subject lines to increase engagement

In the area of digital marketing, there are several ways to reach customers, but studies continue to show that email marketing is the most effective marketing method and has the highest ROI. No matter how effective your email campaign, most of the people judge emails by subject lines. When you think about personalization, the first thing that comes to mind is to include the name of your subscriber in the email. As with almost everything related to email marketing, personalization can be as simple or as complicated as you are prepared to do it.

Customizing your email campaigns is a proven way to increase your opening percentages and clicks, and can have a measurable impact on your ROI and your revenue. In fact, studies have shown that emails with custom subject lines are 26% more likely to be open than those without relevance and Rich Relevance found that revenues are 5.7 times higher in emails that use personalization.

Here are some Tips for Personalizing Your Emails to Increase Engagement:

  • Insert more than just their name
  • Personalize location imagery
  • Segment based on engagement levels
  • Provide recommendations
  • Acknowledge engagement across all channels, online and offline
  • Use automated and transactional emails

If you’re looking to improve your metrics you should consider personalizing more of your email campaigns this year.

5. Use a strong email segmentation strategy to help personalize your email content

Email marketing segmentation is the art of thinking in groups. Segmentation of your email marketing list helps you speak more with your prospects, providing them with the information they want at the right time. With the right segmentation, you can provide your prospects with the right set of products or services. In addition, precise segmentation leads to better click rates, conversions, and deliverability.

Email segmentation is an effective marketing strategy that can increase your email open rates by 203%. According to Email marketer, “39% of email marketers who segment their email lists see better open rates and 28% saw better email deliverability and earned more revenue.”

By segmenting your database and identifying your new prospects, you could focus on sending emails to build trust and rapport. Segmentation is one of the most important elements to get the most out of your email marketing. Using segmentation in your email marketing will boost your email marketing engagement by providing content that is more relevant to your email contacts.

Email marketing is the best ways to streamline communications with your target specific audience. If you implement the above elements into your email marketing strategy your target audience will be more responsive to your services, your campaign performance will improve and your business will continue to grow.

By Brown Hill