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account-based-marketing

Account-based marketing (ABM) is having its moment in the spotlight. Ninety-two percent of B2B marketers say it's "extremely" or "very" important to their strategies. And almost as many - 84 percent - believe it delivers stronger ROI than other approaches.

email-campaign

The year of 2016 was a year of hyper personalization in email. This will probably be even bigger in 2017. If you run email marketing campaigns, you MUST communicate with your audience in a way that is truly relevant and personal - allowing your company to build strong customer relationships that drive sales. Be there for your customers and be the relevant and helpful brand.

b2b-sales

It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: A high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling.

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