Email marketing segmentation is the art of thinking in groups. You have to realize that your email list consists of different kind of people, with different behavior, profiles...... Read More
Email marketing segmentation is the art of thinking in groups. You have to realize that your email list consists of different kind of people, with different behavior, profiles...... Read More
According to CEB, over half -57 percent – of the selling process is complete for consumers even before they interact with a supplier. This adds pressure to the sales person...... Read More
Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship...... Read More
Integrating your CRM and email marketing platform is essential for B2B sales. With all-in-one sales and marketing tools that package both functions into one app, you can keep sales and marketing...... Read More
Building a brand might seem like a huge undertaking, especially when resources are limited. But as we’ve seen, there are plenty of economical ways to not only get started...... Read More
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may think, email marketing...... Read More
2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers-whether they know it or not...... Read More
Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient...... Read More
Let's face it - online marketing is hard. It involves weaving together a complex set of intricate and highly-technical knowledge across a wide array of skill sets...... Read More
Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which channels...... Read More