Sales and Marketing Insights

No matter which goods or what services you offer, an online marketing strategy is key to developing a strong customer base. Even the search for local brick-and-mortar shops has gone digital...... Read More

At the CEB Sales and Marketing Summit many dimensions and directions of growing revenues were discussed, as was roadblocks to seller success. Brent Adamson, co-author of The Challenger...... Read More

The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance...... Read More

Marketers have much to think about when it comes to their strategies as we approach the New Year. For B2B professionals, Forrester identified three key areas to focus on...... Read More

Account-based marketing (ABM) is having its moment in the spotlight. Ninety-two percent of B2B marketers say it's "extremely" or "very" important to their strategies...... Read More

The year of 2016 was a year of hyper personalization in email. This will probably be even bigger in 2017. If you run email marketing campaigns, you MUST communicate with your audience...... Read More

It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: A high-stakes selling game that requires an entirely...... Read More